Founded by trailblazing Talent Manager and Brand Consultant Jade Brito, connect<>culture leads the way in redefining talent representation and brand building within beauty. With a track record of high-impact campaigns for giants like Armani Beauty, ASOS, and Macy’s, Jade’s strategic brilliance took her to a transformative role at Makeup By Mario, where she masterminded Social, PR, and Influencer strategies, propelling the brand’s following to 13 million. Later, as Head of Brand Marketing at about-face beauty/af94, she orchestrated viral product launches, cementing her reputation as a results-driven marketing powerhouse.

At connect<>culture, Jade is on a mission to transform talent representation, creative collaboration, and brand consulting in makeup, hair, nails, and other creative outlets—rooted in innovation, authenticity, and a commitment to diversity. By partnering with connect<>culture or one of its talents, brands gain the opportunity to connect more meaningfully with their audience, show up authentically, and foster trust through inclusive and innovative storytelling. We elevate underrepresented voices, celebrate individuality, and build impactful connections that not only resonate with contemporary culture but also drive real value for our brand partners, reshaping the creative landscape with every unique perspective.